1. The subscription landscape has changed. The music buyer no longer wants to purchase CDs packed with additional unrequested songs. They buy only the song they want. News Readers want this level of service. ClikServ provides an alternative to paywall subscriptions.
2. There’s a new level of independence in news. News readers get top news stories as they happen, search by topic, compare news views, make comments and increasingly they are interacting with the news. News Readers want to keep their independence. ClikServ gives readers the power of choice.
3. Readers want their news on the go. News Readers want unencumbered news. ClikServ’s quick payment system keeps readers moving through content without thinking about the payment process. The click and read process – like a prepaid fast pass at a tollbooth keeps readers moving through content. And when they need to top up the payment process never moves them off the news page.
4. Pay walls will only restrict the reader’s willingness to pay for additional services. Premium news can be payment enabled with ClikServ. The fast access to audio/video news is a valuable service. We are still discovering valuable interactive news services.
5. Readers have grown accustomed to aggregated news systems like Google and Yahoo news. They are not likely to leave. Being open to all readers you open yourself to the larger segment of the population – and to larger revenue. News Readers want an open system of news.
