In his blog, The PR Roast Hugh Burnham wrote about David Meerman Scott’s keynote at the Vocus Users Conference where Scott explained that journalists and writers should give freely of their knowledge through social media strategies.
I believe in a good day’s pay for a good day’s work. Certainly there are alternative ways to receive that payment through advertising and other models but every publisher and blogger should give people the opportunity to value their work with tips to writers and donation to causes during times of natural disaster. ClikServ software exists to support this form of payment for content and Mother Jones has proven the model works. The ClikServ software also supports the new subscription model with micropayments that add up to subscriptions – ultimately readers become subscribers by choice not by force. This is an alternative to completely free content vs. total paywall. The software helps determine reader’s willingness to pay, takes the guesswork out of pricing and provides a new revenue stream.
