At ClikServ, we are passionate about making premium content quickly accessible to users and easily manageable for publishers.
Paywalls are e-commerce for content. Yet, most paywall implementations today have not adapted the lessons learnt by their e-commerce brethren. Major innovations are needed in the media world to adapt the rapidly changing landscape of the digital economy.
1. Repeat customers are most interesting. Zappos reports that 75% of their customers are repeat customers, who spend 2.5x what new customers do and their average… continue reading
contributed by Brian Massey
Learn how to turn the “knobs” of your online content business to maximize the revenue potential of your website.
There are a set of complex and often immeasurable factors affecting the success of any product. We do not have that problem with online content.
In fact, there are a few, highly measurable factors on which we can focus to help… continue reading
The website paywall cometh to town. However, are the townsfolk ready for it?
The Times of London’s paywall experiment has attracted many comments. James Fallows of the Atlantic Magazine blogs:
It is a gutsy move. Will it work? “Work” in the sense of bolstering the paper’s combo of print and paid-online revenues? I have no idea. But I’m… continue reading
In his blog, The PR Roast I found a roller coaster of a blog tucked in Chris Cameron’s ReadWrite Start, a guide for first time entrepreneurs and start-ups titled, How Business Models for Startups are Shifting. I totally agree with what Chris said when he wrote, “Dave McClure wrote a long, humorous, rambling, profanity-laden rant of a blog post that focused on startup… continue reading
Paywalls are e-commerce for content. Yet, most paywall implementations today have not adapted the lessons learnt by their e-commerce brethren. Major innovations are needed in… continue reading
