Convert browsing readers into paying customers.
Strategy
ClikServ determines which payment model works in your unique market with your content, and streamlines your presentation to support your promotion goals. ClikServ helps you define whether your company needs a subscription model, a pay-as-you-go model, or a customized hybrid model.
Technology
ClikServ equips your site with the right set of tools to understand your customer’s behavior. We leverage search engine optimization and analytical tools that best promote your premium content.
Support
Are you staffed to watch how your customer is interacting with your site and its content? Our professional team has over a decade of experience in the field, so we know how to establish the right business models for your readership.
A Case Study
An online newspaper decided to switch to a paid-content model. After a few months of deliberation, the newspaper decided to put their site behind a subscription paywall. The newspaper’s customers were suddenly required to pay $20 per month to browse the paper’s site.
After months of development and a large outlay of investment, the site launched with hopes of establishing value for the print edition. However, a very few visitors to the site signed up for the subscription. The local content was unique and valuable, but a large percentage of the newspaper’s readers switched to another free online publication. The print circulation rates suffered as a direct result of the online paywall launch.
What went wrong? Was the price too high? Was the sign up confusing and difficult? Should the publisher have tried a small part of the site as a paid content? Should the print edition have focused more on opinions and reports, whereas the website focused on breaking news?
ClikServ can help you find answers to these questions.
